This session will teach recruiters and human resource professionals the latest ways to target new employees using the most popular social media channels, internet-based advertising tactics and renovated traditional advertising vehicles.
In this interactive program, participants will discover:
1. The best sites for direct marketing to potential employees and effective messaging.
2. How to target your competitors' current employees in this competitive market.
3. How video can help more directly engage potential recruits and drive interest.
Sarah Stokes, STOKES | HERZOG Marketing + Consulting
Sarah Stokes and Chris Herzog spent nearly 20 years each in television news in Missouri, Texas, North Dakota, Minnesota and Wisconsin, winning numerous awards as both reporters and anchors. After successful news careers, they started their own marketing, public relations and strategic consulting agency which serves large corporations, organizations and municipalities across the U.S. The two reside in Eau Claire, Wisconsin and have two children ages 7 and 5.
Chris Herzog, STOKES | HERZOG Marketing + Consulting
For additional event and registration information, please visit the https://www.tcshrm.org/events/EventDetails.aspx?id=1177862&group= website.
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