Log in

2023 Sponsor and Exhibitor Resources

We are so grateful to be partnering with you and want your experience to be as smooth as possible. Below please find some common questions and answers.  Please contact our office if you have any additional questions.

What is the location and dates of the conference? 
The conference will be held within the Event Center at Mystic Lake Center in Prior Lake, MN on October 9th and 10th, 2023.

Where will the sponsors and exhibitors be within the Mystic Lake Center?
Sponsors will be in the main foyer and exhibitors will be in the Waconia Rooms that are located adjacent to the main foyer area.

Where do I park at the Mystic Lake Center?
Vendors will park along the building by the loading area if using the docks. Please see the map for further information.

When is the Exhibit Hall open?
The Exhibit Hall is open on Monday from 8:00 a.m. - 5:00 p.m. and Tuesday from 8:00 a.m. to 12:00 p.m.

What is my booth number?
Click here for 2023 booth information. The booth map will be available on Whova by October 6th. Please note that booth locations may change slightly once the pipe/drape is installed to maximize the space and visual affect for our sponsors, exhibitors and attendees while staying within safety parameters. 

What is included with my booth?
All booths include draping, a 8’ skirted table, 2 chairs, a wastebasket and your company name. 

Will I receive an attendee list? 
In 2018, we introduced our enhanced conference app, Whova, which offer sponsors and exhibitors the opportunity to directly connect with potential customers while ensuring data privacy compliance. Through Whova's partner LeadGen, leads can be exported, providing a seamless experience for sponsors and exhibitors.

When can I set up my booth?
The Exhibit Hall will be open on Sunday from 6:00 - 8:00 p.m. and on Monday from 6:00 - 8:00 a.m. for set up. 

How do I "rotate" my booth staff?
Each in-person sponsor and exhibitor booth includes two attendees.  
We have allowed rotating in the past, the system has unfortunately been taken advantage of and as a result we have eliminated that policy. You have the option to register one additional attendee for $150. Please contact our office for details.

I have a product/service that I want to giveaway at the conference, how do I do this?
Thank you so much for providing a giveaway for the attendees! You are welcome to giveaway your item directly from your booth at a time that is convenient for you. We encourage you to take advantage of our conference app, Whova, by either posting your giveaway details on the app or sending an email with the promotion details and we will schedule a time to send out your giveaway details to our attendees through Whova. ***Please note: Mystic Lake is a gaming facility and the following rules MUST be followed regarding raffles, giveaways, etc.:

  • Everyone MUST have an equal chance with the drawing; for example; dropping a business card in a fish bowl for a drawing
  • There can not be a charge for it
  • Please contact Tom Wangerin at Mystic Lake with any questions.***

Does my sponsor/exhibitor booth come with electricity?
We have found that most of our sponsors/exhibitors do not need electricity and so have not included that in our packages in order to keep your costs as low as possible. However, if you need electrical services, you may order directly through Mystic Lake Center.

Can I order additional furniture?
Please reach out to our office, to order additional furniture.

How do I ship my items to the Mystic Lake Center?
All packages must be addressed to Mystic Lake Casino Hotel, Attention Convention Services and labeled with the Group's Name, Function Date and with the On Site Representatives Name.

Mystic Lake Casino Hotel
Attn: Convention Services, MN SHRM Oct. 9-10
Onsite Representative: Christine Strak
2400 Mystic Lake Blvd.
Prior Lake, MN 55372

Please direct deliveries to the Mystic Lake Casino Hotel Receiving Department NO MORE THAN THREE (3) days prior the date of your event and during the Business Hours of 8:00 a.m. until 5:00 p.m. Central Daylight Time, Monday through Friday (exuding holidays). Any shipments arriving sooner will be returned to sender. Should extensive space for storage be required, Group will be charged a fee for the rental of meeting space for storage purposes. Any freight shipping charges incurred as a result of materials i.e. literature, audiovisual equipment, etc. being shipped remain the sole responsibility of the Group. Hotel accepts no responsibility or Lability for the delivery, security or condition of shipped items. Our banquet team will hold all items in a central location for exhibitors to come pick up onsite.

    Accreditations and Awards


    We want to hear from you!

    2024 © Minnesota State SHRM Council. All rights reserved.

    Powered by Wild Apricot Membership Software